We define a common goal and a shared benefit that applies to all selected participants, in consultation with our partners. In this way, every participant in our Alliance will benefit from the collaboration, and we can achieve the following together:

• We encourage the design and production of plastic products that are 100% recyclable and can be reused in a closed loop.
• We reduce unnecessary use of plastic materials by at least 40%. This is done through research and development and by continuing to innovate.
• We are improving the current collection, sorting and recycling capacity for each Alliance project.
• We use at least 30% of the recycled plastic in new packaging and productions.
• All this is achieved by establishing chain collaborations between approved companies. Every one of these companies is a market leader in a specific industry, such as horticulture (flowers and plants) and infrastructure (several construction companies).

Circular Plastics is responsible for coordinating these projects. In addition, Circular Plastics also drives these innovative projects, which vary from design to recycling and sustainable reuse – always with a closed-loop circularity in mind.