From circular ambition to measurable results
Lucy van Keulen is the founder of L’Atarimae and supports companies across the plastics, packaging and waste value chain in turning circular ambitions into profitable decisions and executable projects. No endless reports, but action. With Lucy at the table, decisions are grounded, with clear insight into opportunities, risks and investments.
L’Atarimae combines sharp strategy with hands on execution. Lucy moves seamlessly between board level and operations, translating complex challenges into clear scenarios and concrete implementation. With her strong industry network, energy and fresh perspective, she brings clarity, ownership and momentum to projects.
When do you bring in L’Atarimae?
Companies engage Lucy as:
• Interim board member or project lead for circular transitions and innovations
• Chairperson or moderator to accelerate decision making and collaboration
• Strategic advisor with execution power when plans stall
• Driver of innovation and value chain teams ready to move from discussion to delivery
Taking control of decisions
Lucy has in depth technical and commercial expertise in recycling, packaging and waste management. She challenges assumptions, builds realistic business cases, provides insight into market developments and helps establish strong collaborations. With L’Atarimae, complexity becomes structured and decisions are made faster, better substantiated and with lower risk.
From corporates to start ups, L’Atarimae helps organizations invest smarter, collaborate more effectively and deliver results faster.
PakPraat
Lucy is co founder and co host of the podcast PakPraat, the leading packaging podcast in the Netherlands and Belgium. By giving a platform to innovation, inspiring examples and relevant research, she aims to inform, connect and inspire the packaging value chain.
