Case

FC Volendam took a new sustainable step by introducing the use of durable and reusable hardcups during games. With this move, FC Volendam anticipates government regulations regarding the use of single-use plastic cups at events, including football matches. The club is introducing three different sizes of hardcups, each featuring a beautifully designed FC Volendam logo.

Why the switch from single-use plastic cups to hardcups?

The transition from plastic cups to reusable hardcups has been implemented by FC Volendam with the primary goal of reducing waste on matchdays and limiting the use of plastic. From now on, all beverages will be served in attractively designed cups that are easy to reuse. Currently, hardcups are available in two sizes: half-liter and small drink sizes. FC Volendam has indicated that later in the season, FC Volendam coffee cups will also be introduced.

How did FC Volendam make this step possible?

FC Volendam is a club that has long pursued sustainable initiatives. Through the sustainability platform Orange Circle, FC Volendam supports various initiatives contributing to a more sustainable environment. They have been separating plastic disposable cups for several seasons, but with the introduction of sustainable hardcups, this is no longer necessary. In collaboration with Dutch Cups and Kras Recycling (a partner of Circular Plastics Alliance), FC Volendam has been able to realize this new step towards hardcups.

Why are the hardcups sustainable?

The hardcups used by FC Volendam are made from strategic raw materials and are part of a closed-loop system. Thanks to this closed-loop system, the cups are recycled one-on-one at the end of their lifespan and used as strategic raw materials in the same chain of Dutch Cups B.V.. This reduces the amount of waste and eliminates the need for continuously using new materials to make hardcups.