Case

Sanaja Hygiene Services is committed to sustainability in all its activities. The current activities have been carefully selected, products are in line with the vision, and we are working hard to realize the ambitions. But how do you convey these efforts to (potential) customers? Sanaja came to us with this question. Using all available information and data, we developed a plan to strengthen communication.

From analysis to a clear sustainability strategy

To start, we received all documentation from Sanaja and assessed it for coherence and completeness. We then looked at what data was still missing and collected it in collaboration with the Sanaja team. This included approaching manufacturers for additional evidence and data. Based on this collected information, we investigated how the sustainability performance of the various brands and products matched Sanaja’s vision and the needs of its customers. By creating coherence, we were able to create a clear story that would match the diverse wishes of Sanaja’s customers.

From Insight to Action

Researching and distinguishing information alone was not enough to generate valuable actions. That is why we created an overview of all brands and products that Sanaja offers, in which all claims are clearly mapped out. This overview is user-friendly, dynamic and can be easily updated, which makes comparing and retrieving information considerably easier.

In addition, we have combined the various information elements and claims of the products and brands into eight sustainability principles. These now form the core of Sanaja and help make transparent and sustainable choices that meet the wishes and expectations of customers. These were then translated into elements on the new Sanaja website. We also created a separate sustainability web page.